Tongue insured for $ 14 million.
WHO - Gennaro Pelliccia
WHERE - London, UK
In 2009, Costa Coffee chief taster Gennaro Pelliccia insured his tongue for $14 million. Given that the average tongue has 10,000 taste buds, that’s roughly $1,400 per bud!
What exactly does he do? Well, it is his job to determine whether a coffee bean or blend is suitable to leave Costa’s roasting plant in London and be distributed to their 2,800 stores globally.
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